Digital Experience, Marketing & Social Strategy/Management

Description

| OVERVIEW |
Interactive expert experienced in leading highly engaging and usable initiatives, experiences and teams for current and emerging digital channels. High degree of success achieved in client and agency-side environments as both an FTE and as a freelance consultant. Extensive experience leading, managing and executing the following:

• Digital Discovery and Strategy Definition:
• Requirements Analysis
• User Experience and IA
• Interactive Marketing, Planning and Project Management
• Social & Mobile Strategy and Management
• Content Management and Strategy

| RECENT FREELANCE ROLES |
• Senior Manager, Social & Emerging Media – Best Buy
• E-Commerce Experience & Marketing Analyst – Knock, Inc.
• Senior User Experience Strategist – Popular Front
• E-Commerce & Experience Strategy Lead – Olson
• Please visit www.jordanlynne.com for more.

| SUCCESS FACTORS |
• Experienced in B2C, B2B and “B2Both” interactive initiatives and environments.
• Cross-channel experience and management (web, email, advertising, social, mobile, viral, video, UGC, SEO/SEM.)
• Leading complex initiatives and campaigns in lock-step with offline marketing and business efforts.
• Consistent lift in online lead generation, sales and/or cost savings as well as brand loyalty and sentiment.
• Meeting metrics/KPIs through consistent analytic, data stream and test input/iteration.
• Selecting and managing interactive resources, agencies, and vendors toward budget, timeline and stellar execution.
• Immediately acclimating to industry, audience, initiative, and business nuances.
• Building collaboration and consensus across executive, business, marketing and technology stakeholders.
• Bridging cross-team dialog and developing understanding of interactive nuances.
• Evangelizing emerging interactive opportunities; obtaining buy-in from internal or client stakeholders.
• Establishing workflows and processes meant to reduce internal costs and speed delivery.

| INDUSTRIES |
Retail, CPG, telecom, sporting goods, legal, financial services, education, manufacturing, media, banking, healthcare/medical, small business management, architecture/engineering, software, hardware, travel, non-profit.

| COMPANIES |
Best Buy, Target, Thomson Reuters, Nike, Hasbro, Valspar, 3Com/Palm, Manhattan Toy, General Mills, Ameriprise, ADC Telecom, Deluxe, ConAgra, Argosy University and more.

| CONTACT |
web: www.jordanlynne.com
email: jordan@jordanlynne.com
skype: jordan.lynne
twitter: @jordazzle
linked in: http://www.linkedin.com/in/jordanpeterson
blog: www.jordanlynne.posterous.com